below you will find examples of my work from this past year at the university of Georgia.
(Click to enlarge photos)
Influencer profiles
I created the concept board to the left to showcase influencers I believe would be a good fit for a fall social media campaign for the brand Free People. The following images dive deeper into each influencer and explain why they are a good fit based on their personal style and branding.
IDEAL BAGEL CO.
I rebranded a local Athens, GA, business- Ideal Bagel Co.- by completely redesigning their branding and image through graphics, social media mockups, a website mock-up, and a rotating menu. I designed a branding kit for their marketing efforts that includes a font inspired by their exterior signage.
nuuly campaign
I created the email mock-up below for Nuuly as part of a campaign project. I made the entire graphic from scratch using Adobe Illustrator and converted screen-captures of the moving images into a GIF. To the right is an animated Instagram story ad in which the individual clothing pieces swap around to create new outfits- I made this with the same method as the email mock-up.
ADIDAS X SHERWIN WILLIAMS
We were given the assignment to create a collaboration between two existing brands. I chose to use Sherwin Williams' colors of the year and create a line for Adidas featuring both clothing and apparel. The purpose of this collaboration was to create a cohesive line so there was no need for consumers to worry about matching colors when putting together an outfit.
Adidas three stripe music festival
Line up
poster & vip badge
For this fun assignment, we were asked to create an event and design a poster to advertise for it. In addition, we designed badges for guests to wear. I created my own music festival with Adidas as the sponsor, and named it Adidas Three Stripe Music Festival. I designed a poster with the lineup and date/location of the festival, as well as a VIP access badge. I created both of these using Adobe Illustrator and Photoshop.
instagram/Facebook story ads
For this part of the assignment, we were asked to create social media ads to promote our event. I designed these ads (16x9) for Instagram/Facebook stories using Adobe illustrator.
in-feed ads
I created these ads for in-feed advertising (4x5) of my music festival. I also created a mock-up Instagram feed to give an idea of the festival's image and branding.
Chuck's fish - target market evaluation
We took on the task of choosing a local Athens, GA, business, Chuck's Fish, and researching their target market. We chose to divide their target audience into six segments and represent them with sushi rolls. I presented these segments in menu format ensuring Chuck's vintage branding and typefaces were preserved. Overall, I had a fun time using both Adobe Photoshop and Illustrator to bring our ideas to life!
Walker's pub rebranding
For a final class assignment we were asked to chose a local Athens, GA, business and breakdown, evaluate, and rebrand their image in a way that would bring in more customers. I chose Walker's Coffee & Pub, a coffee shop and bar known for its grunge atmosphere, and rebranded its outdated menus and social media image to appeal to a younger audience. Here you can see a mockup of their Instagram feed to include more trendy and up-to-date photos, a re-designed menu with cohesive branding, and new merch designs for their business.
iNDEPENDENT BOWLS
We were asked to create a unique business and describe its brand mantra, brand experience, and create a moodboard. I chose to create a self-serve
açaí bowl shop with a vibrant, modern vibe called Independent Bowls- a play on the self-serve aspect. Here you can see the branding I chose for this business, as well as an idea of what inside the shop would look like.
açaí bowl shop with a vibrant, modern vibe called Independent Bowls- a play on the self-serve aspect. Here you can see the branding I chose for this business, as well as an idea of what inside the shop would look like.
Adobe Illustrator Sticker
For one of our first assignments in class, to get familiar with the tools of illustrator, we were asked to chose a photo of our liking and make it into a sticker. We were not allowed to use the trace feature and had to manually outline and shade using the pen tool. On the left you can see the reference photo I used of my four Squishmallows on my bed, and on the right you can see the sticker I created. Although this took hours of work, I was beyond proud of how this turned out!
PRINCESS POLLY APP
This was one of my first Brand Storytelling projects in which we were asked to create an app in collaboration with an existing brand. I designed an app for the clothing brand Princess Polly where customer profiles are integrated with the app so customers can try on products in game form. Users can create an avatar to try on their saved products directly from their wishlist on the Princess Polly website and purchase these items in-app.
Chicago Field Museum - The field experience
Here I've included some snapshots from a case study assignment on the Chicago Field Museum. In this part of the assignment, we were asked to come up with an outdoor activation to create buzz and encourage people to visit the museum. I had fun creating these designs of how my ideas would be executed around the city of Chicago.
wecapital grocery app
We were asked to select an ad that had been shortlisted at the Cannes Lions Advertising Festival and expand on it. I chose to focus on WeCapital's ad about a grocery credit system for families in Mexico and created an ad for a grocery delivery app that sponsors these families.